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INTERNET MARKETING's Pidgeon carries good news for local Launceston businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for lots of folks entering the world of INTERNET MARKETING is that Google keeps making changes, so you ought to understand each one of the past updates just to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Launceston businesses.


In the past we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is necessary to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came on and started attacking all the dodgy sites that are using underhanded techniques or trying to buy links-- it pushed again towards websites needing to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made all of us turn to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Launceston business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Launceston store would be dealing with INTERNET 

MARKETING because they should match the budget of the larger company. This meant that many local business were just giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Launceston, is now most likely to rank a local Launceston business as a high result compared with one with a national office elsewhere.
So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most through your business!


If you really want to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend taking a look at Internet Marketing Experts Launceston, call 1300 595 013 or visit at www.internetmarketingexpertsLaunceston.com.au
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