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Digital SEO Marketing - The Fight to find out what Google is actually 'not providing' you


Digital SEO Marketing is a tough and intricate area, and some of the ways that helps make it even tougher is the way that Google is making it harder to find information. I am not actually one to complain about the way that Google evolves - mostly they are moving to make the SEO 'game' a more genuine a value driven market, but some things are still annoying. So what am I grumbling about here? Well let me try and clarify it this way.

No matter how you intend to structure your keyword investigation, everything begins with a certain core concept, one that you should develop by scanning your metrics and Google Analytics.

The concept is that from this key idea and keyword, you then throw together a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other things to consider.

At one point, Google was content to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has decided though that they are going to decrease the access to the data brought in by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This suggests that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the fastest ways to learn the real metrics for many industry areas. The main concern that is brought up by this is how it impacts the small businesses in Launceston that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Launceston on1300 595 013 or visit, www.internetmarketingexpertsLaunceston.com.au
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