Internet Marketing Launceston is a
complicated thing, and as we go into 2016, people are in a mentality where they
reflect back on the year that was 2015, and try and work out what life holds in
store for them next. This is of course, tough. You can certainly never find out
what is around the corner, but if you determine the vital parts of the past and
look for trends you can get a better understanding. This is particularly true
for SEO. I would like to try and explain to you a number of the major news that
have been surfacing in 2015 throughout the Launceston SEO industry and the
world. From this with any luck together we can try and determine where to focus
our efforts, this will be particularly beneficial if you are a local Launceston
business.
Think Local
This is the largest emerging trend and it
is going to keep increasing in significance. This means that if you are an
Launceston business and you are looking for local users, then this is
wonderful. Starting with the changes from Google Pigeon, we saw an arising trend
that local Launceston searches were actually ranking higher than business with
national headquarters, or even sites on the other side of the city. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be surfacing even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
quickly growing overseas and are beginning to emerge in Australia and it won't
be long before they gain appeal in Launceston.
Mobile wallets
Society is becoming more and more used to
carrying around less money and slimmer wallets. Especially with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 points for a local Launceston business. 1 - you need to be focusing
on growing trends, and make sure you have the capacity to actually let people
pay - for example, if you are yet to obtain a PayWave or RFID reader for your
ship, then get one. And 2 - you can start making use of the mobile nature of
paying. This means advertising, coupons and other fantastic deals that you can
send to people on their phones and therefore instantly into their wallets.
Beacons
Beacons are an item that has had expanding
use overseas and we are discovering them locally now too, but they are
essentially other ways of getting advertisings to people locally. It works
through Bluetooth, or even a free Wi-Fi, and it simply provides information or
a discount to people who link up or sign up to the Beacon. This means that
people at your Launceston store, or even roaming past the area will be given
more motivation to actually enter the store and make a purchase. It's an
ingenious marketing tool that will continue to grow in 2016, but I wouldn't be
surprised if technology and development changes this even further throughout
the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for original ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
employing these aps. It is incredible how men and women can keep reinventing
ways to get their business out there, and the same can be done for your local
company in Launceston. Be creative and even explore what other people have
done, especially when it comes to social media - if you see a little something
you like, take note of it and find a way to incorporate a similar idea into you
own project.
My final pieces of parting advice - and
these are things that you can do right away, today - would be to sign up to a
fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose
one you don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Launceston level, and also boost your authority and perhaps even become an
useful resource for people. This goes to your local SEO efforts which are key
in 2016. So you will most likely notice that the future actually looks helpful
for Local businesses with trends and technology pushing for even greater
interaction at a 'community' level. This is great for Launceston businesses,
and so I hope that you are as excited as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are planning to improve your SEO efforts, then
contact Internet Marketing Experts Launceston on 1300 595 013 or visit, .internetmarketingexpertsLaunceston.com.au
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