Digital SEO Marketing Launceston is not
as simple as building a website there are of countless different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I plan to show to you a few lessons that I have learnt about
Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital SEO
Marketing, and because there are plenty of facts about Facebook Ads that I
wished I knew when I first started investing with them.
Lesson # 1-- Location, Location, location--
Don't waste your money
If you have made a Facebook ad before you
would know that you should select a location. So if you are a local Launceston
Business then you will want to set the location to Launceston. It just works,
right?
But what some people overlook is that they
choose by default the option for "Everyone in this Location".
So I desire to mention to you what that
actually means.-- 'everyone in this location' means every single person in
whose Facebook says that they are in Launceston will be possibly targeted by
your ad. This is pretty specific, and yet still broad enough to where you may
be wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
whether you want people who reside in Launceston, or maybe just people
visiting.
So depending on your company, you may wish
to be targeting people that are visiting or even on holiday in Launceston. By
selecting the option for this you can make sure you are getting in touch with
the specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are going to promote your business.
Lesson # 2-- Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, most of Facebook users are young, and younger audiences practically only
use mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend on your
audience, but even though you are targeting at an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
option.
What this means is just because you may be
on a laptop when you make and edit an ad, don't fall into the trap of assuming
that people will be seeing your ad on a desktop too. This means be sure you
look to make sure the ad works for mobile in the preview, and you explore the
amount of ads you want aimed completely to 'mobile.
Lesson # 3-- Image v Text
This is one thing that I really had to
remember when first starting. Facebook Ads must contain less than 20 % text, it
is Facebook's way of making sure your ads actually are not being too obtrusive
and annoying, so you have to make sure that you have a nice image in your ad
and your font isn't too large.
One thing that I have the tendency to use
is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are relying on in the ad.
So be sure to keep this in mind and your
ads will have more effectiveness, and less automatic denial by Facebook.
Ideally these few tips and pieces of advice
will help you to save some effort, time, and even some money when it comes to
Facebook ads and your Internet Marketing initiatives in Launceston.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Launceston
on 1300 595 0131300 595 013 or visit, .internetmarketingexpertsLaunceston.com.au.
Comments
Post a Comment